Ah, well. I already knew supermarket tomatoes did not even taste like the tomatoes I grew up with. They're red. That's as close as it gets. My grandfather's farm tomatoes are a memory like no other. Some organics approach that taste.
"For the last 70-odd years, tomato breeders have been selecting for fruits that are uniform in color. Consumers prefer those tomatoes over ones with splotches, and the uniformity makes it easier for producers to know when it's time to harvest."
So read why Americans are enamored of the color, and not the taste:
Why supermarket tomatoes tend to taste bland - latimes.com